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I’ve written about famous people doing adverts in Japan before but I like this one of Gemma Ward for the Japanese fashion brand Indivi. I’ve never heard of Gemma Ward but this surreal advert set in a fairytale wood with magical speaking creatures appeals to me.

What I like the most about it is the threat at the end. “Check the new Indivi!”, she warns as if she’ll hunt you down and slit your throat if you don’t do as she tells you. It”s something I remind Reiko of everytime I pass one of their stores.